Without trying to cause an arguement - what, apart from blocking the car park with badly parked vans do KNK do to have the stadium named after them?
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Practice putting a toilet door on.
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I would think that most sponsorship deals such as this are simply payments for naming tights - i.e. advertising. I don't know whether the sponsor has also agreed to do X amount of free renovations/upkeep. I doubt it.
But as a building firm, having their name associated with a ground that, lets say, needs a lick of paint here and there, doesn't reflect particularly well.
And as a driver to most matches, I have also seen the incredible parking of the KNK vans where they manage to take up one and a half spaces each, with a little diagonal twist.
My gripe is with the parking - easpecially the one on Saturday that took up two spaces. Why can't they park between the main ground and the 3G? Or in there own depot?